Digital signage has reached the “age of collaboration”, with hardware, software, and content suppliers increasingly working hand-in-hand to deliver on-demand solutions to businesses that stand to profit from signage solutions.
Digital content is already a common sight in retail environments, where the ability to quickly show dynamic content based on user-programmable factors offers clear value. Anything from shopping behaviors to the specific time of day can affect display content – a major upgrade from traditional paper and vinyl signage solutions.