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Digital Signage vs. Traditional Banners and Signs: Which Is Best for My Event?

January 15, 2019 at 9:30 AM / by Jay Jershin - Digital Signage Sales Manager

Drawing attention to an event is never an easy task. Whether it’s marketing for ticket sales prior to an event, drawing in foot traffic on the day of the event, or simply guiding people during the event; signage plays a very important role in getting important information to your customers or attendees.

Today, there are more signage options than ever. You can find a wide range of shapes, sizes, and styles for your event. But are traditional signage options like banners, canvas prints, and vinyl signs meeting your modern needs? Do they offer the flexibility you need to uniquely position your event to the masses?

Digital signage has made major strides forward as software and hardware solutions have improved over time. Is it time to consider switching to digital signage displays for your next event? What are the pros and cons to doing so? Let’s take a closer look!

The Art of Customizability

In this digital age, there are constant attempts to grab the attention of your potential customers. Between web ads, television ads, ads on streaming services, billboards, banners, digital signs, and all of the other influences on our day to day lives; people are inundated with 10,000 brand messages per day. Let that sink in for a moment because the number is staggering.

What that means to you as a business owner or an event planner is that the competition for your customer’s attention is fiercer than ever. You have to up the ante and offer a marketing solution that stands out among the rest and grabs the attention, imagination, and excitement of the people who interact with it.

Customizability is one of the great advantages of digital signage. Unlike banners or vinyl signs, digital signs can be updated and changed to offer something fresh and interesting. Updating digital signs is as easy as creating a new image and using the software to add that image to the display. 

If you’re not the graphic design type, there are affordable services that can create the graphics for you. Changing a digital sign comes at a fraction of the cost of having a new traditional sign printed. The time to make the change is drastically reduced as well.

Putting the Action in Interaction

Everyone takes in information differently. However, for most people, being able to be a part of the information exchange is a great way to internalize what is being shared. 

With traditional signs there is only one form of interaction; the sign displays the information and the customer reads it. Digital signs, on the other hand, introduce a level of interaction that traditional signs simply cannot compete with.

Using digital signage solutions gives viewers the opportunity to select the information that appeals to them and interact with the sign itself. Suddenly, the relationship where the sign is in control of the information and the viewer is simply supposed to read it is expanded. Now, viewers feel as though they have control over the information and they can seek out what is most relevant to them.

When people engage with digital signage, they feel good about the experience and that can translate into success for your business or event. In fact, some businesses have reported increased sales after installing digital signs and a reduction in perceived wait times as customers engage with signage and feel occupied rather than just simply sitting around and waiting.

Digital Displays Just Look Better

This may seem like a subjective point, but it’s grounded in truth. Digital signs are simply more appealing than traditional signs. This is because digital signage solutions have more ways to capture the attention of viewers than a simple banner or other type of sign.

Brightness can be adjusted to help a digital sign stand out in the environment. A digital sign display can feature bright, eye-catching colors. In comparison, a traditional sign is what it is. There are no updates to brightness or color on demand and any updates require time and money that is often not in the budget.

Add in the prospect of animations, live action video, moving text, and alternating images; it’s easy to see why passerby would be more attracted to stop and stare at a digital sign when compared with a traditional sign.

Learn More about Digital Signs and Their Benefits

We’ve only scratched the surface of what makes digital signage solutions great. Interested in learning more about the incredible potential of these displays? Contact ImageNet for a comprehensive look at digital signage displays and why it’s time to kick traditional signs to the curb!

Topics: Digital Signage , Digital Signage Solutions , Digital Signs , Banners , Digital Signage Displays

Written by Jay Jershin - Digital Signage Sales Manager

Jay joined ImageNet in 2018 as a solution sales generalist, but has a long history in the A/V and digital signage industry, as well as the workforce optimization industry for contact centers. Specific to his new role, Jay brings tremendous industry knowledge and experience from his dozen years in the digital signage and A/V integration industry. Jay has numerous roles, including product sales, project management, vendor management, employee and customer education, and engineer. He spent more than a decade at RMG Networks (a.k.a. Symon Communications), a leading digital signage company with a focus on the call/contact center industry, as well as the nationwide A/V integrator, AVI-SPL, as a senior sales rep. A self-starting, highly-motivated individual, Jay is passionate about the products, services, and solutions ImageNet delivers. He strives to build trust and long lasting relationships with clients and partners alike. Jay lives in Allen, TX with his wife of 21 years, Alison, his daughter, Lauren, and son, Jacob. Jay enjoys a number of hobbies, including travel, spending time with family, and following the Dallas Cowboys, Dallas Stars, Nebraska Cornhuskers, Texas Longhorns, and Allen Americans.

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