Let’s begin with a simple multiple-choice question.
Drawing attention to an event is never an easy task. Whether it’s marketing for ticket sales prior to an event, drawing in foot traffic on the day of the event, or simply guiding people during the event; signage plays a very important role in getting important information to your customers or attendees.
Everywhere you go, there are more and more video displays showing up on the walls of retailers and restaurants. For the most part, they are TV’s with cable stations blaring the same shows we all watch at home. What if these displays could convert some of the programming to local advertising rather than the commercials purchased by advertisers on cable networks?
Digital signage has reached the “age of collaboration”, with hardware, software, and content suppliers increasingly working hand-in-hand to deliver on-demand solutions to businesses that stand to profit from signage solutions.
Digital content is already a common sight in retail environments, where the ability to quickly show dynamic content based on user-programmable factors offers clear value. Anything from shopping behaviors to the specific time of day can affect display content – a major upgrade from traditional paper and vinyl signage solutions.