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The Effect of Internal Communications on Digital Transformation

February 25, 2020 at 10:23 AM / by Kerwin Everson, VP Visual Productivity Solutions

What’s the biggest challenge in your internal communications? Is it employee engagement, employee retention, or simply synchronizing all your communication efforts under one, cohesive message? Communications can make or break a business’s overall success. As businesses grow, internal communication challenges are inevitable. Luckily, with the right strategy and technology at your disposal, these challenges are easily overcome.

Making the switch from old school communication methods (bulletin boards, print outs, personal memos, etc) plays a major role in digital transformation and enabling easy, cohesive internal communication. Businesses undergoing digital transformation must lean heavily on internal communications to ensure the adoption of new technology is properly implemented in existing operations. In this article, we’ll explore the areas of internal communication that stand to gain the most from digital transformation, and the technology needed to ensure your success.

How Digital Displays Improve Office Communications

Real-Time News, Metrics, and Updates

Remember bulletin boards? They were (and sometimes still are) a common communication staple in schools, at the doctor’s office, and yes, in the office break room. In kindergarten classrooms, bulletin boards are a fun, interactive communication piece about current projects, student artwork, holiday events, and more. In business, bulletin boards send a different message. Out-of-date sales initiatives, last week’s call center metrics, and old distribution data won’t have the effect needed to engage employees and increase productivity. 

A recent article published in MarketingTech, Why Internal Communications Needs to be at the Center of your Digital Transformation, shares how your communications have the ability to improve overall engagement in your company initiatives. Digital signage and visual productivity solutions must be part of your overall communications plan. 

When it comes to departmental metrics and updates, data is needed in real-time. Customer support and distribution center success hinges on accurate, real-time data. Bulletin boards are no match when it comes to automatic updates and the up-to-the-minute data possible with digital displays and a well-managed content system.

Easy Content Management

Ancient flyers about Christmas parties of yesteryear still hanging in the breakroom sends the message to your employees that up-to-date communications are not a priority. Old sales flyers hanging around send a signal to your customers that you’re not dedicated to keeping up with their changing needs.  

Who’s managing the content your business uses to engage your employees and connect with customers? Managing your content on your displays is made simple with an all-in-one platform, like Wallboard, that allows you to create, schedule, publish, and edit content for all your digital displays. The Wallboard platform helps businesses monetize their digital messaging and plays a key role in ensuring all internal communications running on digital displays remain organized and up to date through the Wallboard Content Management System (CMS).

Coordinated Communication Strategy

One guaranteed way to sabotage your digital transformation efforts in your office is to allow your overall goal of digital transformation to fall flat with your employees. The importance of communicating and taking time to plan the roll out of any new technology is discussed at length in this Business 2 Community article. “Forcing employees to instantly adopt a new technology overnight may cause high levels of stress, which can lead to disengagement rather than enhanced engagement — 57% of employees that are stressed out at work also report that they are disengaged and not as productive as they could be.”

Discuss the goal of digital transformation, and reinforce how changing processes, implementing new technologies, and utilizing new approaches to getting things done will result in more efficiency and productivity for everyone. One key to engaging employees in the digital transformation in your office is to start communication efforts early, and frequently.

An easy way to reinforce the importance of digital transformation and remind employees of the changes taking place is simply by using digital displays content as a reminder. Moving away from filing cabinets and paper systems? Promote the ease of use of your new digital system. Use reminders of the system capabilities in paper-heavy departments. Show a timeline of departments successfully moving to digital from paper. These reminder and engaging content pieces will keep the “why” of digital transformation top of mind for employees.

Digital Transformation is Made Easier with Digital Signage

At ImageNet Consulting, we’re well-versed in improving engagement, retention, productivity, safety, and quality with communications and digital displays. We’re here to assist you as you include internal communications with your plans for digital transformation.  Start your digital transformation journey today! Contact us and let’s start the conversation.

Written by Kerwin Everson, VP Visual Productivity Solutions

Kerwin Everson is the Vice President of Visual Productivity Solutions for ImageNet. He is new to ImageNet but has been in the digital signage industry for many years, and was with RMG Networks for 16 years. Kerwin began his career with Ford Motor Company in Dearborn, Michigan, and has held various positions in Product Management, Product Marketing, and Sales with large corporations, such as BellSouth Telecommunications, which is now AT&T. In his current role, he primarily assists ImageNet clients and Client Account Teams with solutions to help customers solve problems and improve supply chain productivity. He works to provide Visual Productivity Solutions that assist the customer in managing their day-to-day business in a more productive and customer-friendly way. The result is real-time visibility provided on large LCD or LED scoreboards. He enjoys discussing how he has helped large clients like Eastman Chemical, GE Aviation, Carrier Corporation, Coca Cola, Lowes, GAP, Inc. and so many more.

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